You must have seen a lot of social media platforms that you have been using too, but there are a lot of them that you might have never seen before, and Pinterest is one of them. I found a lot of people asking what is pinterest all about? And who owns it?
Today in this article you will learn what is pinterest all about like; who owns it, profile, boards, pins, and much more about it so make sure to read the complete article and you will get to know how it can help you grow your business and audience.
What is Pinterest All About?
A Social Media Platform also known as a “photo bookmarking site”, where you share your thoughts using images and visual graphics. It has a search engine which helps in finding desired content and saving it in your profile by creating boards. It was launched in March 2010 and now has 436 million users and the number is growing.
Who Owns Pinterest?
Ben Silbermann is Co-Founder and CEO of this photo bookmarking site as he holds a 38% stack in this company, so if anyone asks you, who owns Pinterest? Then you will know about Ben Silbermann.
3 Major Things That You Should Know
There are 3 important things that you will interact with, and you should know about them to use them properly.

1. Profile of Pinterest
This is the most important thing. You can not use this platform properly unless you create a profile on Pinterest and provide complete details about yourself and your interests. This helps the AI to recommend you the best things and make your user experience smooth. You can create a profile on Pinterest using your email, Google, or Facebook account and it takes less than 5 minutes. You can do it easily by clicking next. It’s easier than creating a Facebook account.
How To Get Profile Link
I have seen a lot of people asking how to get a Pinterest profile link. Even though it’s very simple, people face issues in doing this. Once you are logged in to your account, then click on the top right corner on your profile image or the first alphabet of your profile name. Once it’s open, you can copy its link and this is your Pinterest profile link! That’s it!!!
2. Boards on Pinterest
You must have seen a notice board in your school, college, or office. These boards on Pinterest work the same as they do. You can use them to save your favorite images in different categories or folders. If you have a profile like shown in the above image, then you can create boards and save pins in them according to the category that image belongs to.
Boards on Pinterest help a lot in creating a collection of similar images in one place. If you optimize your boards, then they can also rank in search engines and help you maximize your reach. You can save your and also others pins on your boards.
3. Pins on Pinterest
While using other social media platforms like Facebook, Instagram, and TikiTok, the content that we upload and share is known as posts, while if you are using Pinterest, then the images or videos you will share and save will be known as “Pins on Pinterest”. This was simplest example of pins but there are a few changes like while publishing any pin you have to give title, description, atl text, hashtags and external links.
If you use any other platform, then you don’t need to do all this, but here you have to. It helps a lot in optimizing your pins and getting traffic to your links, which can be very profitable for your business.
Why To Use It?
This platform has a huge active audience which you can use to grow your social media profiles, website traffic, brand awareness, online businesses, ecommerce stores, and you can also use this platform for affiliate marketing by using landing pages. If you actively publish content here, then you can grow your profile very easily because Pinterest likes fresh content.
I have tried my best to answer your questions and share my knowledge. If you are interested in growing your Pinterest profile, then you can check out my other articles. If you have any questions, then let me know in comments or you can contact me as well I will answer ASAP…
Thank you very much for reading this article. I hope this helps…
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